Responsibilities
As the Director of Growth Marketing, you will own and drive the media strategy and execution of growth programs in the US with a focus on small to medium-sized businesses (SMB) across the following primary channels: TV (Broadcast, Cable, OTT/CTV), Radio (AM/FM, SiriusXM, Streaming Music), and Podcasts. You will manage the planning, budgeting, execution, and optimization of large-scale campaigns through our media agencies. You will focus on delivering significant new employer customer acquisition growth while ensuring efficiency by hitting Cost-per-acquisition (CPA) targets. You should be able to synthesize campaign performance into a compelling strategy that serves as an anchor of the overall marketing plan. You will run this practice like a business and be responsible for the P&L and ROI of the team’s efforts. While this role primarily focuses on driving new customer acquisition via TV & Audio, depending on the candidate’s expertise the role could include a mixture of additional acquisition channels.
- Owns media strategy, while managing quarterly campaign execution and optimization through our external media agencies for the following channels: TV (Broadcast, Cable, Digital TV), Audio (Radio, Streaming Music, Podcast) campaigns. Ensures alignment with the latest insights, continuously monitors and optimizes each channel towards the lowest cost per acquisition (CPA).
- Ensures that all media plans are consistent with the overall Growth marketing goals
- Identify and prioritize testing roadmap for TV & Audio
- Understands campaign reporting, the whys behind weekly and monthly trends, and makes significant strategic recommendations on how to optimize campaign performance
- Reviews recent performance against forecasted plans and underlying assumptions to establish if revised performance guidance is required or incremental investment opportunities exist
- Work with Media Agency to develop annual media plans that include both forecasted conversions and revenue
- Provide thought leadership, strategic insight, and clear communication (written and verbal) to your team and the organization on the company’s growth strategy
- Maintain a steady focus on people leadership and development
- Manages a team of 2+
Skills/Competencies
- 7+ years experience driving both media strategy and new customer acquisition through a variety of TV and Audio channels with a willingness to dive deep into understanding channel attribution
- Excellent written communication, proven presentation skills and detail-oriented with exceptional curiosity, critical thinking, and solution-oriented capabilities
- Bias towards analytics and measurement with extensive experience measuring your campaigns towards revenue-related goals
- Comfort and ease working with large budgets, aggressive targets, and the measurement of key performance metrics (E.g CPA)
- Demonstrates a proven track record of efficiently project managing and scaling large programs, while adeptly driving and managing multiple complex projects concurrently.
- Thrives in a fast-paced, ever-changing environment and demonstrates adaptability and self-motivation in learning new software, channels, and programs.
- Ability to build and nurture working relationships across all levels of the organization in a remote environment
Salary Range Transparency
US Remote 160,000 – 240,000 USD per year
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Reference ID: 2023-43512
#INDMARKET
Job Type: Full-time
Pay: $160,000.00 – $240,000.00 per year
Benefits:
- 401(k) matching
- Flexible schedule
- Flexible spending account
- Health savings account
- Life insurance
- Vision insurance
Schedule:
- Monday to Friday
Application Question(s):
- Are you authorized to work in the US?
- Are you a current or former Indeed employee?
- How did you hear about this role?
Experience:
- managing TV & Audio campaigns that drive CPA metrics: 7 years (Required)
- TV & Audio tests that use control/tests for incrementality: 5 years (Required)
Work Location: Remote